A fan favorite (for some, anyhow) appears readied to make its long-awaited (once more, for some) go back to the ice, as a leaked collection of merchandise offered for acquisition on Fanatics has actually relatively validated that the notorious ‘Pooh Bear’ logo design will certainly return to the B’s rotation in 2022-23.
The leakage, which was noticed by Chris Creamer of SportsLogos.net, suggests that the return of ‘Pooh Bear’ will certainly come as the Black as well as Gold’s new ‘Reverse Retro’ jersey.
The Bruins (and the NHL in its entirety, for that matter) did not have any ‘Reverse Retro’ jackets as part of the 2021-22 season, and a changed edition of the ‘Pooh Bear’ jersey would come as a replacement for the gold jersey the Bruins put on as an alternative during the pandemic-delayed 2021 season.
That jacket (pictured over) was a vivid tweak to the sweatshirt put on by the Bruins throughout the 80s and right into the early-90s, with gold replacing the black or white as the primary.
Most of the ‘Reverse Retro’ sweaters have actually additionally come with a focus on a logo design worn by that team in the 80s or 90s (or a logo that had a cult-like following), meaning that the Bruins didn’t have a great deal of shake space when it came to introducing a totally brand-new concept. At the very least if they intended to stay clear of reestablishing the ‘Pooh Bear’ that group president Camera Neely admittedly hates.
Additionally worth keeping in mind that the Bruins have had basically the very same logo design for concerning 80 years, so they do not exactly have a ton of past logos to call back to for an alternative. Oh, and also they’re involved in the 2023 Winter season Classic, suggesting they can not dig too deep right into their past without likely duplicating or coming exceptionally near what they will certainly put on in a Fenway Park face-off versus the Penguins.
And also it’s worth wondering what modifies the Bruins will certainly make to the jersey, as it’s been rare for a ‘Reverse Retro’ to be presented without some sort of change to the shade. The functioning theory appears to be that this variation of ‘Pooh Bear’ will feature white or black instead of gold as the primary.
Of those choices, a white jersey would likely permit the jersey to ‘pop’ to the perfect look of the sweatshirt, however practically everybody out there is likely hoping that the Bruins simply bring back gold ‘Pooh Bear’ without any tweaks. (I suggest, they’ve waited this wish for its return.).
I’m a journalist, veteran, and alumnus of Columbia University. I spent three years covering small business and entrepreneurship for the independent outlet, the Daily Intelligencer. I’ve also provided freelance journalism for several major business publications, including Entrepreneur and Inc. Magazine.